Investing with Purpose as Women

Despite stereotypes suggesting otherwise, we women have the potential to become confident, successful investors. But it’s essential to recognize the many factors that can affect a woman's investment prowess.

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Myth 1: Women Are Not Confident as Investors

Confidence, while valuable, isn't the sole determinant of investment success. Women may express their confidence differently, often in a more measured manner. Instead of focusing on self-expressed confidence, we should emphasize competence.

Numerous studies reveal that women exhibit competence as investors, making well-informed decisions based on meticulous research. Confidence may vary, but the ability to invest wisely remains.

Myth 2: Women Are Risk Averse

Women are not inherently risk-averse—we’re risk-aware. This distinction is vital. Women's cautious approach can be an asset, leading to more considered investment choices.

The focus shouldn't be on avoiding risk but on understanding it. Women's meticulous research and diligence before taking calculated risks can lead to successful, consistent returns.

Myth 3: Women Are Not Good Investors

The notion that women are not good investors is far from accurate. In fact, research consistently shows that women outperform men in various investment scenarios.

We often excel in long-term investment strategies and are less prone to overconfidence-driven mistakes. As women control an increasing share of investable wealth, it's time to acknowledge our competency in finance.

Myth 4: Women Are Not Financially Literate

This one stems from how women approach self-reporting. As women, we are more likely to admit when we don't know something, while men might guess instead.

Removing the "don't know" option in surveys reveals that women's financial literacy is on par with men's. Financial education and exposure are key and everyone can develop their financial skills over time.

Myth 5: Women Are Not Interested in Investing

It's not that women aren't interested in investing, it's the outdated communication style of the investment industry that often fails to engage us.

As women, we prefer grounded discussions about financial matters, emphasizing how investments impact their lives and families. Technology and changing industry dynamics are making finance more accessible and inclusive.

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It's time to retire these myths and recognize the untapped potential of women in the world of finance. Women bring unique strengths to investing, from meticulous research to a cautious approach, and these attributes can lead to success in the dynamic world of investment. Let's embrace these truths and empower women to take charge of their financial future.

Finding Financial Success in Fulfilling Needs

Join us as we sit down with Alisha Martin, the owner of The Financial Game Planner LLC, a bookkeeping and CFO advisory firm. Alisha's expertise shines as she delves into the importance of a can-do attitude, the wisdom of Warren Buffett, and the power of understanding your numbers.

Her journey as a business owner offers valuable insights into adapting to virtual management and ensuring tasks are accomplished. Plus, she shares her take on personality types, staying focused on goals, and making informed decisions.

Don't miss this enriching conversation that can transform your approach to success.

Tune in now!

Yours in health, wealth, and happiness

Dr. Deborah Ekstrom

Wall Street Pioneer Shares Her No. 1 Money Tip For Women

Sallie Krawcheck, a trailblazing figure in the world of finance and a former Wall Street CEO, is on a mission to empower women to take control of their financial futures. In a world where we face income disparities and a lack of investing confidence, Krawcheck's mission to bridge the gender investing gap has found success. Sallie is helping women take charge of their financial futures and shatter the barriers that have held them back for too long. 

Influential Women in Institutional Investing 2023 

Pensions & Investments' prestigious class of Influential Women in Institutional Investing serves as a source of inspiration, highlighting the achievements of these remarkable women and their dedication to fostering a supportive and encouraging environment for others. Their wisdom and recognition through the Influential Women in Institutional Investing Conference underscore the importance of empowering women in the finance sector