Building a Better Future for Women in Business

“Build your business success around something that you love — something that is inherently and endlessly interesting to you.”

- Martha Stewart

/

A remarkable shift is occurring in the ever-evolving landscape of entrepreneurship, where cultural differences are bridged, and women are boldly stepping into the world of business ownership. Fueled by a quest for improved work-life balance and financial independence, women across the globe are reshaping the entrepreneurial narrative.

However, even as women entrepreneurs make strides, it's crucial to acknowledge the persistent disparities between men and women in leadership roles, especially within the finance sector. Currently, there's not a single woman managing a hedge fund, highlighting the need for continued progress and empowerment.

Amidst these challenges, there are inspirational stories of women breaking through gender barriers, proving that it is possible to achieve success in entrepreneurship and finance.

As women entrepreneurs continue to carve our own paths to financial independence, we’re harnessing the flexibility and autonomy that comes with running our own businesses. It's a journey marked by determination, innovation, and the pursuit of balance between professional and personal life.

It’s true what Martha Stewart says above...but to that I would add, learn to enjoy the business of business itself. After that you need to like the type of business you are developing and growing and that it is in alignment with your values, but if you are too passionate about it, you may actually lose the objectivity that is required to make the best business decisions.

Leave your passion project for after you have established that thing that makes your cash flow happen with predictability and regularity. Or run it as a secondary, alongside your business, or as part of it. Your goal is fulfillment from the value you are creating for others and positive cash flow and growth (not just creating a job for yourself).

You don't have to be deeply in love with the business you have purchased or created. You just need to “like” it. A business or job (and the people in it) that isn’t in alignment with your values will simply use up your time and deplete your energy and suck your soul dry! (Think Wells Fargo when the leadership was pressing their employees to open bogus accounts for its customers to create bonuses for themselves).

Yet, it's vital to note that entrepreneurship isn't a guaranteed formula for achieving that elusive work-life balance. It brings its unique set of challenges and risks. However, the inspiring surge of women entrepreneurs demonstrates the unwavering spirit of women in reshaping our destinies, chasing our dreams, and attaining financial autonomy.

So, as we celebrate this empowering shift, it's essential for us to tread carefully, seek guidance, and remain resilient in the face of obstacles. The world of business ownership offers unparalleled opportunities, but it demands dedication and a strategic mindset. Ultimately, it's a journey where success is determined not only by the destination but by the courage to embark on the path less traveled.

Scholarships, 529 Plans, & More

In this week’s episode, Dr. Ekstrom had the pleasure of sitting down with Ann Garcia, a Certified Financial Planner and author with a wealth of knowledge and experience in helping families navigate the complexities of funding higher education.

Ann's expertise spans from the importance of saving early for your child's education to understanding the tax advantages of 529 plans. She also sheds light on different strategies for managing college costs, including setting a college budget and balancing family support with student responsibility.

Whether you're a parent planning for your child's future or a student dealing with the challenges of college expenses, this episode has something for everyone. Ann's wisdom is sure to reshape your approach to higher education and financial planning.

Yours in health, wealth, and happiness

Dr. Deborah Ekstrom

Breaking barriers for women entrepreneurs is not just an aspiration, it's a necessity. The challenges we face in accessing capital, especially for women of color, are glaring. To reshape the financial landscape for these dynamic women, we must champion diversity, equity, and inclusion in entrepreneurial spaces, ensuring that all talents are nurtured and opportunities flourish. 

In today's booming job market, American workers are reaching for new heights with record salary expectations averaging $78,645. However, an evident gender divide persists, with women aiming as low as $66k, compared to men's expectations of $91k. To bridge this gap and attain financial security, women must emphasize the importance of negotiation, finding advocates, building emergency funds, and investing wisely for a brighter future.

Entrepreneurial Insights for Women on the Rise

As women entrepreneurs, we navigate a multifaceted world, where we transform aspirations into real achievements and lead our own course toward financial success.

Discover nine invaluable tips from accomplished entrepreneurs, tailored to empower any aspiring businesswoman.

1. Take Risks and Be Decisive
Embrace risk as a catalyst for growth. Don't let fear hold you back. When faced with choices, make decisions swiftly, learning from both successes and setbacks.

2. Use Discouragement to Help You Grow
Criticism and setbacks are part of the journey. Instead of letting them deter you, use them as stepping stones to learn, adapt, and become unstoppable.

3. Keep Your Community Close
Your network is your net worth. In the world of entrepreneurship, a strong community can be the cornerstone of your success. Surround yourself with a supportive community of mentors, peers, and advisors.

4. Invest in Networking
But, networking isn't just about collecting contacts; it's about building meaningful relationships. Attend events, seek out mentors, and foster connections that can propel your business forward.

5. Persevere Despite All Obstacles
Tenacity is the hallmark of every successful entrepreneur. Embrace challenges as opportunities to prove your resilience.

6. Move Quickly with Your Ideas
Innovation waits for no one. Act swiftly when you have an idea or opportunity. Don't get bogged down by overthinking—sometimes, the best approach is to take the plunge.

7. Be Vulnerable and Ask Questions
Vulnerability isn't a weakness, it's a strength. It shows your willingness to learn and grow, setting the stage for future success.

8. Have Confidence in Yourself and Your Abilities
Believe in your vision and trust your instincts. Confidence is infectious and can inspire others to believe in your mission.

9. Respond to Assumptions with Humility and Grace
In a world where assumptions can cloud judgment, your actions and accomplishments speak volumes.

Was it useful? Help us to improve!

With your feedback, we can improve our newsletter. Click on a link to vote: